Super Bowl Program Collectibles
Super Bowl Programs are a very collectible Super Bowl items. The programs from the first 10 Super Bowls tend to be the most valuable since many people did not save the programs. With the early programs those in great shape drive a premium.
Now the NFL every year creates several versions of the Super Bowl program. There is usually a Newstand program that will go on sale before the final two teams are announced, these can be found with and without a UPC on the front cover and usually have fewer pages then the Official program.
Once the teams are determined the NFL will than publish the Official Program usually with the Team’s logos on the cover and with additional pages in the program covering the AFC and NFC Championship teams. They also have been producing the Stadium Exclusive Program, with the recent examples having holographic covers.
 Super Bowl I Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| Official Super Bowl Program ($1) | $150-200 |  |
 Super Bowl II Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| Official Super Bowl Program ($1) | $150-200 |  |
| Press Guide - 8x4 inches, 23 pages | $300-400 |  |
 Super Bowl III Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| Media Guide | $75-125 |  |
| Official Super Bowl Program ($1) | $150-200 |  |
 Super Bowl IV Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| Media Guide - 36 pages | $30-50 |  |
| Official Super Bowl Program ($2) | $100-150 |  |
 Super Bowl V Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| Media Guide - 36 pages | $30-50 |  |
| Official Super Bowl Program ($1.50) | $150-200 |  |
 Super Bowl VI Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| Official Super Bowl Program ($1.50) | $150-200 |  |
 Super Bowl VII Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| Media Guide - 5x8 inches, 35 pages | $10-30 |  |
| Official Super Bowl Program ($2) | $100-150 |  |
 Super Bowl VIII Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| Houston Host Committee Media Guide | $10-30 |  |
| Media Guide - 36 pages | $30-50 |  |
| Official Super Bowl Program ($2) | $100-150 |  |
| Super Bowl Host Committee Handbook, 60+ pages | $10 |  |
 Super Bowl IX Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| Media Guide - 36 pages | $30-50 |  |
| Official Super Bowl Program ($2) | $100-150 |  |
 Super Bowl X Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| Official Super Bowl Program ($2) | $100-150 |  |
 Super Bowl XI Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| Media Guide - 44 pages | $10-30 |  |
| Official Super Bowl Program ($2) | $50-75 |  |
 Super Bowl XII Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| Official Super Bowl Program ($2) | $50-75 |  |
 Super Bowl XIII Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| NBC Sports Press Information Guide | $10-30 |  |
| Official Super Bowl Program ($2.50) | $50-75 |  |
 Super Bowl XIV Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| Media Guide, NFL | $20-25 |  |
| Media Guide, NFL | $15-25 |  |
| Media Guide, Pittsburgh Steelers | $20-40 |  |
| Official Super Bowl Program ($2.50) | $50-75 |  |
 Super Bowl XV Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| Official Super Bowl Program ($3) | $20-35 |  |
 Super Bowl XVI Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| CBS Sports Broadcast Information Guide | $10-30 |  |
| Media Guide | $10-30 |  |
| Official Super Bowl Program ($3) | $20-35 |  |
 Super Bowl XVII Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| Media Guide - 5x7.5 inches, 44 pages | $15-30 |  |
| Official Super Bowl Program ($4) | $20-35 |  |
 Super Bowl XVIII Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| Media Guide | $15-30 |  |
| Media Guide, Los Angeles Raiders | $10-30 |  |
| Media Guide, Washington Redskins | $10-30 |  |
| Official Super Bowl Program ($4) | $20-35 |  |
 Super Bowl XIX Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| Media Guide - 5x7 inches, 44 pages | $10-30 |  |
| Media Guide, Miami Dolphins - 44 pages | $15-30 |  |
| Media Guide, San Francisco 49ers | $15-30 |  |
| Official Super Bowl Program ($5) | $20-35 |  |
 Super Bowl XX Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| City Guide, New Orleans | $10-20 |  |
| Media Guide | $10-20 |  |
| Media Guide, Chicago Bears | $10-30 |  |
| Media Guide, New England Patriots | $10-20 |  |
| New Orleans Times Guide - 36 pages | $10-30 |  |
| Official Super Bowl Program ($5) | $20-35 |  |
 Super Bowl XXI Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| Armchair Quarterback Information Guide | $10-30 |  |
| Broadcast Guide, CBS Sports | $15 |  |
| Media Guide, AFC Champion Denver Broncos | $15 |  |
| Media Guide, NFC Champion New York Giants | $15 |  |
| Media Guide, Super Bowl XXI | $15 |  |
| Official Super Bowl Program ($5) | $20-35 |  |
 Super Bowl XXII Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| Media Guide | $10-30 |  |
| Media Guide, Denver Broncos | $15-25 |  |
| Official Super Bowl Program ($5) | $20-35 |  |
 Super Bowl XXIII Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| Media Guide | $10-30 |  |
| Media Guide, Cincinnati Bengals | $25-50 |  |
| Media Guide, San Francisco 49ers | $15-25 |  |
| Official Super Bowl Program ($5) | $20-35 |  |
 Super Bowl XXIV Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| Media Guide, Denver Broncos | $10-15 |  |
| Media Guide, NFL | $15-25 |  |
| Media Guide, San Francisco 49ers | $15-25 |  |
| Official Super Bowl Program ($7) | $20-35 |  |
 Super Bowl XXV Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| Media Guide | $10-30 |  |
| Official Super Bowl Program ($10) | $15-20 |  |
 Super Bowl XXVI Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| Media Guide - Washington Redskins | $10-15 |  |
| Media Guide, Buffalo Bills | $15-25 |  |
| Media Guide, NFL | $15-25 |  |
| Official Super Bowl Program w/ UPC and Sticker($10) | $15-20 |  |
| Stadium Super Bowl Program ($10) | $15-20 |  |
 Super Bowl XXVII Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| Media Guide, NFL | $15-25 |  |
| Media Guide, NFL Post Season | $5-15 |  |
| Official Super Bowl Program w/ UPC and Sticker($10) | $15-20 |  |
| Stadium Super Bowl Program ($10) | $15-20 |  |
 Super Bowl XXVIII Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| Media Guide, Buffalo Bills | $10-30 |  |
| Media Guide, Dallas Cowboys - 157 Pages | $10-30 |  |
| Official Super Bowl Program w/ UPC ($10) | $15-20 |  |
| Stadium Super Bowl Program ($10) | $15-20 |  |
 Super Bowl XXIX Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| Media Guide, San Francisco 49ers | $15-25 |  |
| Official Super Bowl Program w/ UPC ($10) | $15-20 |  |
| Stadium Super Bowl Program ($10) | $15-20 |  |
 Super Bowl XXX Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| Leather Limited Edition Super Bowl Program ($15) | $15-20 |  |
| Media Guide, Dallas Cowboys | $20 |  |
| Media Guide, Pittsburgh Steelers | $10-30 |  |
| Official Super Bowl Program w/ UPC ($12) | $15-20 |  |
| Stadium Super Bowl Program ($12) | $15-20 |  |
 Super Bowl XXXI Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| Champions Edition Super Bowl Program ($15) | $15-20 |  |
| Leather Champions Edition Super Bowl Program ($15) | $15-20 |  |
| Leather Limited Edition Super Bowl Program ($15) | $15-20 |  |
| Media Guide, Green Bay Packers | $15-25 |  |
| Media Guide, New England Patriots | $10-30 |  |
| Official Super Bowl Program w/ UPC ($12) | $15-20 |  |
| Stadium Super Bowl Program ($12) | $15-20 |  |
 Super Bowl XXXII Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| Leather Champions Edition Super Bowl Program ($15) | $15-20 |  |
| Media Guide, NFL Post Season | $20 |  |
| Official Super Bowl Program w/ UPC ($12) | $15-20 |  |
| Stadium Super Bowl Program ($12) | $15-20 |  |
 Super Bowl XXXIII Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| Fox Sports Press Information Guide - 44 pages | $10-30 |  |
| Leather Limited Edition Super Bowl Program ($15) | $15-20 |  |
| Newstand Super Bowl Program w/ UPC ($12) | $15-20 |  |
| Official Super Bowl Program w/ UPC ($12) | $15-20 |  |
| Official Super Bowl Program w/ UPC and Broncos ($12) | $15-20 |  |
| Official Super Bowl Program w/ UPC and Falcons ($12) | $15-20 |  |
| Official Super Bowl Program w/ UPC and South Florida ($12) | $15-20 |  |
| Stadium Super Bowl Program ($12) | $15-20 |  |
 Super Bowl XXXIV Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| Official Super Bowl Program w/ UPC ($12) | $15-20 |  |
| Stadium Super Bowl Program ($12) | $15-20 |  |
 Super Bowl XXXV Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| CBS Sports Press Information Guide | $15-30 |  |
| Media Guide, NFL Post Season - 156 pages | $10-30 |  |
| Official Super Bowl Program w/ UPC ($15) | $15-20 |  |
| Stadium Super Bowl Program ($15) | $15-20 |  |
 Super Bowl XXXVI Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| Official Super Bowl Program w/ UPC ($15) | $15-20 |  |
| Stadium Super Bowl Program ($15) | $15-20 |  |
 Super Bowl XXXVII Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| Official Super Bowl Program w/ UPC ($15) | $15-20 |  |
| Stadium Collection Hologram Program ($15) | $15-20 |  |
| Stadium Super Bowl Program ($15) | $15-20 |  |
| Super Bowl Committee Visitors Guide |  | |
 Super Bowl XXXVIII Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| CBS Sports Press Information Guide | $10-30 |  |
| Media Guide, New England Patriots | $15-35 |  |
| News Stand Program w/ No UPC ($15) | $8-15 |  |
| News Stand Program w/ UPC ($15) | $8-15 |  |
| Official Super Bowl Program ($15) | $8-15 |  |
| Stadium Collection Hologram Program ($20) | $10-20 |  |
 Super Bowl XXXIX Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| Media Guide, New England Patriots | $10-30 |  |
| News Stand Program w/ No UPC ($15) | $8-15 |  |
| News Stand Program w/ UPC ($15) | $8-15 |  |
| Official Super Bowl Program ($15) | $8-15 |  |
| Stadium Collection Hologram Program ($20) | $10-20 |  |
 Super Bowl XL Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| Media Guide, Host Committee - 88 pages | $10-30 |  |
| News Stand Program w/ No UPC ($15) | $8-15 |  |
| News Stand Program w/ UPC ($15) | $8-15 |  |
| Official Super Bowl Program ($15) | $8-15 |  |
| Stadium Collection Hologram Program ($20) | $10-20 |  |
 Super Bowl XLI Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| CBS Sports Press Information Guide - 119 pages | $10-30 |  |
| Media Guide, Chicago Bears | $10-30 |  |
| Media Guide, Indianapolis Colts | $10-30 |  |
| News Stand Program w/ No UPC ($15) | $8-15 |  |
| News Stand Program w/ UPC ($15) | $8-15 |  |
| Official Super Bowl Program ($15) | $8-15 |  |
| Stadium Collection Hologram Program ($20) | $10-20 |  |
 Super Bowl XLII Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| Media Guide, Host City | $5-15 |  |
| Media Guide, New England Patriots | $15-25 |  |
| Media Guide, New England Patriots - 300 pages | $10-30 |  |
| Media Guide, New York Giants | $15-25 |  |
| Media Guide, NFL Post Season - 196 pages | $10-30 |  |
| News Stand Program w/ No UPC ($15) | $8-15 |  |
| News Stand Program w/ UPC ($15) | $8-15 |  |
| Official Super Bowl Program ($15) | $8-15 |  |
| Stadium Collection Hologram Program ($20) | $10-20 |  |
 Super Bowl XLIII Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| News Stand Program w/ No UPC ($15) | $8-15 |  |
| News Stand Program w/ UPC ($15) | $8-15 |  |
| Official Super Bowl Program ($15) | $8-15 |  |
| Stadium Collection Hologram Program ($20) | $10-20 |  |
 Super Bowl XLIV Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| News Stand Program w/ No UPC ($20) | $8-15 |  |
| Official Super Bowl Program ($20) | $8-15 |  |
| Official Super Bowl Program w/ UPC ($20) | $8-15 |  |
| Stadium Collection Hologram Program ($20) | $10-20 |  |
| Super Bowl Committee Visitors Guide |  | |
 Super Bowl XLV Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| News Stand Program w/ No UPC ($20) | $8-15 |  |
| Official Super Bowl Program ($20) | $8-15 |  |
| Official Super Bowl Program w/ UPC ($20) | $8-15 |  |
| Stadium Collection Hologram Program ($20) | $10-20 |  |
 Super Bowl XLVI Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| Media Guide, NFL | $5-15 |  |
| News Stand Program w/ No UPC ($20) | $8-15 |  |
| News Stand Program w/ UPC ($20) | $8-15 |  |
| Official Super Bowl Program ($20) | $8-15 |  |
| Official Super Bowl Program w/ UPC ($20) | $8-15 |  |
| Stadium Collection Hologram Program ($20) | $10-20 |  |
 Super Bowl XLVII Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| News Stand Program w/ No UPC ($20) | $8-15 |  |
| Official Super Bowl Program ($20) | $8-15 |  |
| Official Super Bowl Program w/ UPC ($20) | $8-15 |  |
| Stadium Collection Hologram Program ($20) | $10-20 |  |
 Super Bowl XLVIII Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| Media Guide, Seattle Seahawks - 140 pages | $10-30 |  |
| News Stand Program w/ No UPC ($20) | $8-15 |  |
| News Stand Program w/ UPC ($20) | $8-15 |  |
| Official Super Bowl Program ($20) | $8-15 |  |
| Stadium Collection Hologram Program ($20) | $10-20 |  |
 Super Bowl XLIX Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| Media Guide - 230 Pages | $10-30 |  |
| Media Guide, NBC | $15-25 |  |
| News Stand Program w/ No UPC ($20) | $8-15 |  |
| News Stand Program w/ UPC ($20) | $8-15 |  |
| Official Super Bowl Program ($20) | $8-15 |  |
| Stadium Collection Hologram Program - 288 pages ($20) | $10-20 |  |
 Super Bowl 50 Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| Media Guide, CBS | $15-25 |  |
| News Stand Program w/ No UPC ($20) | $8-15 |  |
| News Stand Program w/ UPC ($20) | $8-15 |  |
| Official Super Bowl Program ($20) | $8-15 |  |
| Stadium Collection Hologram Program ($20) | $10-20 |  |
 Super Bowl LI Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| Media Guide, Atlanta Falcons | $5-15 |  |
| News Stand Program w/ No UPC ($20) | $8-15 |  |
| News Stand Program w/ UPC ($20) | $8-15 |  |
| Official Super Bowl Program ($20) | $8-15 |  |
| Stadium Collection Hologram Program ($20) | $10-20 |  |
 Super Bowl LII Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| News Stand Program w/ UPC ($20) | $8-15 |  |
| Official Super Bowl Program ($20) | $8-15 |  |
| Stadium Collection Hologram Program ($20) | $10-20 |  |
 Super Bowl LIII Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| Media Guide, New England Patriots | $15-25 |  |
| Official Super Bowl Program w/ UPC ($20) | $8-15 |  |
| Stadium Collection Hologram Program ($20) | $10-20 |  |
| Super Bowl Los Angeles Rams Media Guide | $8-15 |  |
 Super Bowl LV Program (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| Media Guide, CBS | $15-25 |  |
| Official Super Bowl Program w/ UPC ($25) | $20 |  |
| Stadium Collection Super Bowl Program ($25) | $20 |  |
| Super Bowl Program with USAA Ad ($25) | $20 |  |
 Super Bowl LVI Program Appears there was no Hologram program produced (Click on image to see larger version and current EBay auctions and Click on Price to see Auction/Pricing information) | ||
| Program, National Issue with no UPC | $15 |  |
| Program, National Issue with UPC | $15 |  |
| Stadium Collection Hologram Super Bowl Program ($25) | $17-25 |  |
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